CUPERTINO, California and ARMONK, New York—July 15, 2014—Apple and?IBM (NYSE: IBM) today announced an exclusive partnership that teams?the market-leading strengths of each company to transform?enterprise mobility through a new class of business apps—bringing?IBM’s big data and analytics capabilities to iPhone and iPad.

The landmark partnership aims to redefine the way work will get?done, address key industry mobility challenges and spark true?mobile-led business change—grounded in four core capabilities:

• a new class of more than 100 industry-specific enterprise?solutions including native apps, developed exclusively from the?ground up, for iPhone and iPad;
• unique IBM cloud services optimised for iOS, including device?management, security, analytics and mobile integration;
• new AppleCare service and support offering tailored to the needs?of the enterprise; ?and ?
• new packaged offerings from IBM for device activation, supply and?management.

The new IBM MobileFirst for iOS solutions will be built in an?exclusive collaboration that draws on the distinct strengths of?each company: IBM’s big data and analytics capabilities, with the?power of more than 100,000 IBM industry and domain consultants and?software developers behind it, fused with Apple’s legendary?consumer experience, ?hardware and software integration and?developer platform. The combination will create apps that can?transform specific aspects of how businesses and employees work?using iPhone and iPad, allowing companies to achieve new levels of?efficiency, effectiveness and customer satisfaction—faster and?easier than ever before.

As part of the exclusive IBM MobileFirst for iOS agreement, IBM?will also sell iPhones and iPads with the industry-specific?solutions to business clients worldwide.

“iPhone and iPad are the best mobile devices in the world and have?transformed the way people work with over 98 percent of the Fortune?500 and over 92 percent of the Global 500 using iOS devices in?their business today,” said Tim Cook, Apple’s CEO. “For the first?time ever we’re putting IBM’s renowned big data analytics at iOS?users’ fingertips, which opens up a large market opportunity for?Apple. This is a radical step for enterprise and something that?only Apple and IBM can deliver.”

“Mobility—combined with the phenomena of data and cloud—is?transforming business and our industry in historic ways, allowing?people to re-imagine work, industries and professions,” said Ginni?Rometty, IBM Chairman, President and CEO. “This alliance with Apple?will build on our momentum in bringing these innovations to our?clients globally, and leverages IBM’s leadership in analytics,?cloud, software and services. We are delighted to be teaming with?Apple, whose innovations have transformed our lives in ways we take?for granted, but can’t imagine living without. Our alliance will?bring the same kind of transformation to the way people work,?industries operate and companies perform.”

Apple and IBM’s shared vision for this partnership is to put in the?hands of business professionals everywhere the unique capabilities?of iPads and iPhones with a company’s knowledge, data, analytics?and workflows. Specifically, the two companies are working together?to deliver the essential elements of enterprise mobile solutions:

- Mobile solutions that transform business: The companies will?collaborate to build IBM MobileFirst for iOS Solutions—a new class?of “made-for-business apps” targeting specific industry issues or?opportunities in retail, healthcare, banking, travel and?transportation, telecommunications and insurance, among others,?that will become available starting this fall and into 2015.

- Mobile platform: The IBM MobileFirst Platform for iOS will?deliver the services required for an end-to-end enterprise?capability, from analytics, workflow and cloud storage, to fleet-scale device management, security and integration. Enhanced mobile?management includes a private app catalog, data and transaction?security services, and productivity suite for all IBM MobileFirst?for iOS solutions. In addition to on-premise software solutions,?all these services will be available on Bluemix—IBM’s development?platform on the IBM Cloud Marketplace.

- Mobile service and support: AppleCare for Enterprise will provide?IT departments and end users with 24/7 assistance from Apple’s?award-winning customer support group, with on-site service?delivered by IBM.

- Packaged service offerings: IBM is introducing IBM MobileFirst?Supply and Management for device supply, activation and management?services for iPhone and iPad, with leasing options.

Announced at Apple’s Worldwide Developer Conference in June and?available later this year, Apple’s iOS 8 is the biggest release?since the launch of the App Store, giving users incredible new?features and developers the tools to create amazing new apps. For?enterprise, iOS 8 builds on the new IT model for a mobilised?workforce by improving the way users are informed of how their?devices are configured, managed or restricted, with expanded?security, management and productivity features.

Apple designs Macs, along with OS X, iLife, iWork and professional?software. Apple leads the digital music revolution with its iPods?and iTunes online store. Apple has reinvented the mobile phone with?its revolutionary iPhone and App Store, and is defining the future?of mobile media and computing devices with iPad.

IBM’s 5,000 mobile experts have been at the forefront of mobile?enterprise innovation. IBM has secured more than 4,300 patents in?mobile, social and security, that have been incorporated into IBM?MobileFirst solutions that enable enterprise clients to radically?streamline and accelerate mobile adoption, help organisations?engage more people and capture new markets.

IBM has made a dozen acquisitions in security in the past decade,?has more than 6,000 security researchers and developers in its 25?security labs worldwide that work on developing enterprise-class?solutions.

IBM has also established the world’s deepest portfolio in Big Data?and Analytics consulting and technology expertise based on?experiences drawn from more than 40,000 data and analytics client?engagements. This analytics portfolio spans research and?development, solutions, software and hardware, and includes more?than 15,000 analytics consultants, 4,000 analytics patents, 6,000?industry solution business partners, and 400 IBM mathematicians who?are helping clients use big data to transform their organisations.

For more information regarding the new Apple and IBM solutions, please visit?www.ibm.com/MobileFirstForiOS?or?www.05589.cn/ipad/business.

Press Contacts:
Edward Barbini
IBM
barbini@us.ibm.com?
+1 (914) 499-6565

Alan Hely
Apple
media.emea@apple.com
+44 (0)20 8278 1440