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iPhone

Meet the iPhone?16 family.

Built for Apple?In-telli-gence.

Apple?Intelligence available?now1

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Apple?Watch Series?10

Thinstant classic.

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MacBook?Air

Sky blue colour.
Sky high performance with?M4.

Built for Apple?In-telli-gence.

Apple?Intelligence available?now1

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WWDC?25

Apple Worldwide Developers Conference. Join us online on our US site 9–13 June.

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iPad?Air

Now supercharged by the M3?chip.

Built for Apple?Intelligence.

Apple?Intelligence available?now1

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AirPods?Pro?2

Now with a Hearing?Aid feature.2

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AirPods?4

Iconic. Now supersonic.
Available with Active Noise Cancellation.3

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Students

Mac and iPad.
Top?class. In?every?class.

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Apple Trade?In

Get credit when you trade in iPhone?12 or higher.Get credit when you trade in iPhone?12 or higher.4