HIMO is China’s largest full-service photo studio, with 600 locations in 90 cities. In the span of a decade, it has grown from startup to industry leader by transforming traditional portrait services and awakening a national passion for fast, high-quality photography created on demand. Mac has revolutionised HIMO’s photography process with a custom machine learning app built in-house on Apple frameworks. Companywide, from leadership to administration, operations to supply chain, and marketing to retail, Mac helps HIMO keep up the pace of innovation — and deliver beautiful, personalised photography at incredible speed and scale.
At a glance
90%HIMO employees use Mac
26M+Customers served to date
60KImages retouched daily
Mac’s powerful performance and striking design reinforce our mission to unite art and technology, delivering stunning photos to tens of millions of customers.
Yihan HuangFounder and CEO, HIMO Group
A studio photography revolution. Made possible by Mac.
Customer Experience
Elevated service at every touchpoint.
Customer Experience
HIMO is creating a new standard for photo studios, and that starts with its decision to use Mac. Employees use Mac at reception to seamlessly check in customers. Customers then navigate the entire process through the intuitive Mac interface — from selecting themed photo products to working with a photographer to select their favourite pictures. They also work with retouchers to get their proofs just right — with the whole experience happening on Mac with stunning 4.5K Retina displays in the store.
Employee Experience
A new level of brilliance with Mac.
Employee Experience
With over 5,600 Mac deployments, retail and corporate employees across HIMO count on Mac because it’s reliable and easy to use. The ultra-fast processor tackles tasks big and small. So every arm of HIMO’s business — from retail storefronts and production studios to corporate operations — can get more done. And with a Retina display, P3 wide colour and 500 nits of brightness providing crisp details, Mac enables retouchers to deliver the highest?quality photography.
Innovation
Artistry accelerated by AI and Apple silicon.
Innovation
Using Apple frameworks such as Core ML and Metal, HIMO’s developer team built custom AI-powered apps to streamline the company’s photo production flow. This app enables hundreds of retouchers to quickly work on tens of thousands of photos in HIMO’s retouching centres. Running locally on Mac, this process saves retouchers 60 seconds per image, which translates to over 30,000 hours saved collectively each month. This allows more time for the photo editing teams to create personal and artistic touches. And Apple silicon makes retouching and processing hundreds of large images even faster.
Productivity
Designed to work. For every job.
Productivity
All across HIMO, Mac makes work seamless. Every day, employees at all levels of the company use OS features like iPhone Mirroring, Centre Stage and Desk View to multitask. Supply chain team members count on the long battery life and colour accuracy of Mac laptops so they can work on the go. Team members who support livestream shopping rely on the performance and stability of Mac to ensure uninterrupted broadcast channels. And across the company, built-in apps and features like Freeform, Keynote and AirDrop keep teams moving fast.
Security
Secure from the start.
Security
Security is at the core of every Apple product and service. Built-in encryption features like FileVault and Data Protection keep data secure, so images and photos are protected. And advanced malware and virus protection built into Mac helps HIMO stay ahead of emerging threats that might cause downtime and loss of productivity.
HIMO retouchers using iMac
Results
Delivering magic with Mac.
Over 5,600 Mac devices are in use at HIMO across more than 600 locations, enabling teams in every line of business to connect and collaborate companywide.
The speed of Apple silicon improved HIMO’s workflow — leading to a 12x increase in app performance.
Using custom AI app developed in-house, HIMO’s team of over 700 retouchers save a combined total of over 30,000 hours per month as they edit more than 1 million images per month on iMac.
Our commitment to delivering an exceptional customer experience has led us to choose Mac. It empowers us to collaborate seamlessly, create outstanding products and integrate high-quality photography into everyday life.
Yuqi WuFounder and VP, HIMO Group
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