????
2014? 9? 9?
Apple, Apple Pay ??
?? ??? ?? ?? ?? ??? ?? ??? ??? ?? ???
?????, ???? - 2014? 9? 9? - Apple?? ?? ?? ??? ?? ?? ?? ???? ??? ??? ? ??? ?? ? Apple Pay?? ????. Apple Pay? iPhone? 6 ? 6 Plus? ???? NFC ??? ???, ?? ?? ?? Secure Element, Touch ID?? ???? ???? ??? ????. Apple Pay? ??? ???, ?? ?? ????? ??? iTunes Store? ??? ??? ?? ?? ?? ??? ?? ??? ? ??. ?? Apple Pay? ??? ??? Apple Watch??? ???? ???, ??? 2?? ??? iPhone 5, 5c, 5s ???? Apple Watch? ?? Apple Pay? ??? ? ??.
Apple Pay? Bank of America, Capital One Bank, Chase, Citi, Wells Fargo ? ?? ??? ???? ???? ?????(American Express), ?????(MasterCard), ??(Visa) ? 3? ?? ?? ????? ?? ? ?? ??? ????. ?? ???? ?? ? ???? ?? ??? 83% ? ???? ??.* ?? ? 258 ?? ?? ?? ???? ?? Bloomingdale's, Disney Store ? Walt Disney World Resort, Duane Reade, Macy's, McDonald's, Sephora, Staples, Subway, Walgreens, Whole Foods Market ? ?? ???? Apple Pay? ????. ?? Apple Watch? ???? ??? ??? ?? ??? 220,000 ?? ???? ??? ? ???, Apple Pay? App Store??? ?? ?? ???? ??? ????.
Apple? ??? ????? ? ??? ?? ?? ??? ?? ?(Eddy Cue)? "Apple Pay? ??? ?? ???? ??? ??? ??. ??, ?? ???? Apple Pay? ????, ???? ???? ??, ???? ??, ?? ?? ?? ??? ??? ?? ??? ???? ????? ???? ???? ??? ??”? "Apple? ???? ?? ??? ???? ?? ??? ???? ???? ??? ???? ??? ????? ? ? ??. ?? ???? ????? ?? ?? ??, ? ??? ??(Find My iPhone)? ??? ?? ??? ??? ?? ??? ???? ??? ? ??."
Apple Pay? ???? ??? ???? ??? ??? ?? ???. Apple Pay? ?? ?? ?? ??? ????? ?? ?? ?? ??? ?? ?? ?? ??? ???? ???. ?? ?? ?? ?? ??(Device Account Number)? ???? ????? iPhone ?? Apple Watch? Secure Element? ???? ????. ? ??? ???? ?? ?? ??? ??? 1?? ????? ????, Apple Pay? ?? ??? ?? ??? ???? ??? ? ??? ???? ??? ? ?? ?? ?? ??(dynamic security code)? ????.
JPMorgan Chase & Co.? ?? ? CEO ??? ???(Jamie Dimon)? "JPMorgan Chases? ?? ???? ?? ???? ???? ??? ?? ???? ??? ?? Apple Pay ??? ?? ????. ? ???? ??? ????? ???? ??? ???? ??? ?? ??? ????. ?, ???? ??? ???"??? ???.
Bank of America? CEO ???? ????(Brian Moynihan)? "??? 3 ?? ?? ??? ?? ??? ??? ?? ???? ? ?? ????? ??? ?? ??? ???? ??"? "???? ? ??? ?? ???? ???? ????. Apple Pay? ?? ??? ? ?? ????? ?????.”*
American Express? CEO ? ???(Ken Chenault)? “Apple Pay? ???? ???? ???? ?? ???? ????? ???? ????”?? "??? ???? ??? ?? ?? ???? ???? ?? ? ??? ? ??? ????? ??? ? ?? ????? ??? ??? ??? ? ?? ?? ?? ???”? ???.
iPhone?? ??? ??? ??? ?? ?? ? ?? ??? ??? ??? ? ?? ?? ?????. ???? ??, ????, ?? ? ?? ??, ?? ? ???? ??? ???? ?? ?? ??? Touch ID ? ??? ? ??. ? ?? ??? ??? ???? ??? ??? ??? ? ?? ??? ????? ?? ? ?? ??? ???? ??? ??? ??. ?? ?? ????? ??? ??? ??, ??? ???? ???? ???. ?? ??, Target ??? ?? ??? ??? ?? ?? ????? ???? ?????, ??? ?? ??? ??? ?? Uber? ?? ??? ? ? ???, ????? ?? ?? ??? Rapid Pick-Up? ???? Panera Bread ??? ?? ??? ??? ? ??. ??? ?? ???? ??? ??? ??? ???? Apple Pay? ??? ??? ??? ? ??.
?? 10??? ?? iOS 8 ????? ?? Apple Pay? iPhone 6 ? iPhone 6 Plus? ??? ????? ??? ? ??. Apple Pay? iPhone 6, 6 Plus ? Apple Watch? ??? ?? ???? ??? ? ??. Apple Pay API? iOS 8?? ?????? ????, iPhone 6 ? iPhone 6 Plus ?? ? ??? ??? ?? ??? ???? ?? ??? ??? ? ??.
*American Express, Bank of America, Capital One Bank, Chase, Citi, Wells Fargo ?? ?? Barclaycard, Navy Federal Credit Union, PNC Bank, USAA, U.S. Bank ?? ? ??? ????.
Apple? ?? ??? ??? ???? Mac? ?? OS X, iLife, iWork ? ???? ?????? ????? ??. Apple? iPod? iTunes ??? ???? ?? ??? ??? ??? ???? ???, ???? iPhone? App Store? ?? ???? ??????, iPad? ??? ??? ???? ??? ??? ??? ?????? ??.
?? ??
Corporate Communications
Apple, Korea Office
????: 02-6712-6700
???: ??? mjkang@apple.com / ??? kim_joyce@apple.com
Apple Pay? Bank of America, Capital One Bank, Chase, Citi, Wells Fargo ? ?? ??? ???? ???? ?????(American Express), ?????(MasterCard), ??(Visa) ? 3? ?? ?? ????? ?? ? ?? ??? ????. ?? ???? ?? ? ???? ?? ??? 83% ? ???? ??.* ?? ? 258 ?? ?? ?? ???? ?? Bloomingdale's, Disney Store ? Walt Disney World Resort, Duane Reade, Macy's, McDonald's, Sephora, Staples, Subway, Walgreens, Whole Foods Market ? ?? ???? Apple Pay? ????. ?? Apple Watch? ???? ??? ??? ?? ??? 220,000 ?? ???? ??? ? ???, Apple Pay? App Store??? ?? ?? ???? ??? ????.
Apple? ??? ????? ? ??? ?? ?? ??? ?? ?(Eddy Cue)? "Apple Pay? ??? ?? ???? ??? ??? ??. ??, ?? ???? Apple Pay? ????, ???? ???? ??, ???? ??, ?? ?? ?? ??? ??? ?? ??? ???? ????? ???? ???? ??? ??”? "Apple? ???? ?? ??? ???? ?? ??? ???? ???? ??? ???? ??? ????? ? ? ??. ?? ???? ????? ?? ?? ??, ? ??? ??(Find My iPhone)? ??? ?? ??? ??? ?? ??? ???? ??? ? ??."
Apple Pay? ???? ??? ???? ??? ??? ?? ???. Apple Pay? ?? ?? ?? ??? ????? ?? ?? ?? ??? ?? ?? ?? ??? ???? ???. ?? ?? ?? ?? ??(Device Account Number)? ???? ????? iPhone ?? Apple Watch? Secure Element? ???? ????. ? ??? ???? ?? ?? ??? ??? 1?? ????? ????, Apple Pay? ?? ??? ?? ??? ???? ??? ? ??? ???? ??? ? ?? ?? ?? ??(dynamic security code)? ????.
JPMorgan Chase & Co.? ?? ? CEO ??? ???(Jamie Dimon)? "JPMorgan Chases? ?? ???? ?? ???? ???? ??? ?? ???? ??? ?? Apple Pay ??? ?? ????. ? ???? ??? ????? ???? ??? ???? ??? ?? ??? ????. ?, ???? ??? ???"??? ???.
Bank of America? CEO ???? ????(Brian Moynihan)? "??? 3 ?? ?? ??? ?? ??? ??? ?? ???? ? ?? ????? ??? ?? ??? ???? ??"? "???? ? ??? ?? ???? ???? ????. Apple Pay? ?? ??? ? ?? ????? ?????.”*
American Express? CEO ? ???(Ken Chenault)? “Apple Pay? ???? ???? ???? ?? ???? ????? ???? ????”?? "??? ???? ??? ?? ?? ???? ???? ?? ? ??? ? ??? ????? ??? ? ?? ????? ??? ??? ??? ? ?? ?? ?? ???”? ???.
iPhone?? ??? ??? ??? ?? ?? ? ?? ??? ??? ??? ? ?? ?? ?????. ???? ??, ????, ?? ? ?? ??, ?? ? ???? ??? ???? ?? ?? ??? Touch ID ? ??? ? ??. ? ?? ??? ??? ???? ??? ??? ??? ? ?? ??? ????? ?? ? ?? ??? ???? ??? ??? ??. ?? ?? ????? ??? ??? ??, ??? ???? ???? ???. ?? ??, Target ??? ?? ??? ??? ?? ?? ????? ???? ?????, ??? ?? ??? ??? ?? Uber? ?? ??? ? ? ???, ????? ?? ?? ??? Rapid Pick-Up? ???? Panera Bread ??? ?? ??? ??? ? ??. ??? ?? ???? ??? ??? ??? ???? Apple Pay? ??? ??? ??? ? ??.
?? 10??? ?? iOS 8 ????? ?? Apple Pay? iPhone 6 ? iPhone 6 Plus? ??? ????? ??? ? ??. Apple Pay? iPhone 6, 6 Plus ? Apple Watch? ??? ?? ???? ??? ? ??. Apple Pay API? iOS 8?? ?????? ????, iPhone 6 ? iPhone 6 Plus ?? ? ??? ??? ?? ??? ???? ?? ??? ??? ? ??.
*American Express, Bank of America, Capital One Bank, Chase, Citi, Wells Fargo ?? ?? Barclaycard, Navy Federal Credit Union, PNC Bank, USAA, U.S. Bank ?? ? ??? ????.
Apple? ?? ??? ??? ???? Mac? ?? OS X, iLife, iWork ? ???? ?????? ????? ??. Apple? iPod? iTunes ??? ???? ?? ??? ??? ??? ???? ???, ???? iPhone? App Store? ?? ???? ??????, iPad? ??? ??? ???? ??? ??? ??? ?????? ??.
?? ??
Corporate Communications
Apple, Korea Office
????: 02-6712-6700
???: ??? mjkang@apple.com / ??? kim_joyce@apple.com
- ? 2014 Apple Inc. ?? ?? ??. Apple, Apple ??, Mac, Mac OS, Macintosh, Apple Pay, iPhone, Touch ID, iTunes Store, Apple Watch ? App Store? Apple? ?????. ? ?? ? ???? ?? ??? ??? ? ????.