?????? - 2015? 6? 8? - Apple?? ?? ?? ???? ????? ??? ???? Apple Pay? ???? ?? ??? ???? ????? ????. Apple Pay? ??? ?? ???? ???? ????? ??? ?? ?, ??? ?? ?? ???? ? ?, ?? ??? Apple Pay? ???? ??? ? ??. ????? 25? ? ??? Apple Pay? ?? ??? ????, ?? ??? 8? ?? ??? ???? ???? ?? ?? ???? ? ????? ?? ????.

Apple? ??? ????? ? ??? ?? ?? ???? ?? ?(Eddy Cue)? “?? ???? ???? ??? ??? ???? Apple Pay?, ??? ?? ???? ?? ???? ?? ???? ??? ? ?? ??? ???”?, “???? ???? ??? ?? ??? ??? ??? ??? ?? ? ?? ???? ??? ??? Apple Pay? ???? ??? ? ?? ?? ??? ????”? ???.

Apple Pay ??? ? ???? ??? ????? ??? ?? ?? ??? ? ?? ?????. ????, Apple Pay? ???? ??? ???? ?? ?? ??? ?? ??? ????. iPhone?? ?? Touch ID?? ???? ?? ??? ??? ??? ???? ??? ??? ????, Apple Watch?? ?? ??? ??? ?? ?? ? ?? ???? ??? ?????? ??? ?? ??? ?? ??? ????. Apple Watch ?? ?? ?? ?? ??? ? ?? ??? ??? ???? iPhone? iPad?? ????? ??? ????, ?? ? ????? ?? ? ?? ?? ? ???? ?? ??? ? ??.

?? ? ???? ??? Apple Pay? ????. ?? ???? Apple Pay? ???? ?? ??? ??? ?? ????? ????, ?? ? ???? ??? ??? ???? ? ??. ?? ? ????? ?? ??? ??? ??? Apple ??? ??? ???? ?? ?? ?? ?? ?? ??? ????, ??? Secure Element? ????? ????. ???? ??? ??? 1?? ?? ?? ??(dynamic security code)? ?? ????.

Apple Pay? first direct, HSBC, NatWest, Nationwide Building Society, Royal Bank of Scotland, Santander? Ulster Bank ? ?? ?? ???? ??? American Express, MasterCard, Visa Europe ?? ?? ? ???? ??? ????, ?? ???? Bank of Scotland, Coutts, Halifax, Lloyds Bank, MBNA, M&S Bank? TSB Bank? ??? Apple Pay ???? ??? ????.

Royal Bank of Scotland? ????? ?? ???(Ross McEwan)? “?? ??? ??? ?? ?? ??? ????, ??? ????? ???? ?? ???? ??? ????? ???? ??”?, “???? ?? ??, ? ??? ???? Apple Pay? ?????? ??? ??? ????. ?? ???? ???? ??? Apple Pay ???? ???? ?? ? ??? ?? ???”? ???.

iPhone 6? iPhone 6 Plus, Apple Watch? ????? ?? 7??? ???? ??? ???? ?? ???? Apple Pay? ?? ??? ????. ????? ??? ?? 39? Apple Store? ??? Boots UK, BP, Costa Coffee, Dune, JD Sports, KFC UK & Ireland, Liberty, LIDL, Marks & Spencer (M&S), McDonald’s UK, Nando’s, New Look, Post Office, Pret A Manger, SPAR, Starbucks, SUBWAY stores, Wagamama? Waitrose ? ??? ????? ?? ?? ???? Apple Pay? ?? ??? ? ??. ??? ??????? Apple Pay? ??? ???? ????? iPhone?? Apple Watch? ???? ???? ?? ??? ??? ??? ????.

Marks & Spencer CEO ?? ???(Marc Bolland)? “?? ?? ???? Apple Pay? ???? ?? ??? ? ??? ?? ?????. Marks & Spencer? ?? ??, ?? ?? ??? ??? ??? ??? ??? ???? ??? Apple Pay? ?? ???? ???? ??? ??? ? ??”? ???.

? ? ??? ?? ??? ??? ??. ? ?? ??? ??? ? ?? ??? ????? ?? ? ?? ??? ???? ??? ??? ??. ?? ? Apple Pay ??? ??? ???? Addison Lee, Airbnb, Argos, Booking.com, British Airways, Domino’s, easyJet, Hailo, HotelTonight, hungryhouse, JD Sports, Just Eat, lastminute.com, Miss Selfridge, Ocado, Stubhub, thetrainline.com, Top 10, Topshop, Uncover, Vueling, YPlan, Zalando ? Zara ?? ??. ? ? ?? ? ??? ??? iPhone 6, iPhone 6 Plus, iPad Air? 2? iPad mini? 3?? ????.

Apple? 1984? ????? ???? ?? ??? ??? ????. ?? ? Apple? iPhone, iPad, Mac ? Apple Watch? ?? ??? ??? ??? ??. Apple ? 3? ????? ???? iOS, OS X? watchOS? ?? Apple ??? ???? ??? ? ?? ?? App Store, Apple Music, Apple Pay ? iCloud ???? ?????? ???? ???? ????. Apple? 100,000?? ???? ?? ??? ??? ??? ?? ? ?? ???? ??? ?? ??? ??? ? ?? ??.

?? ??
Corporate Communications
Apple, Korea Office
????: 02-6712-6700
???: ??? jeeyoung_chung@apple.com / ??? kim_joyce@apple.com