????
2015? 12? 17?
Apple, ?? ????(Jeff Williams)? ???????(Chief Operating Officer)? ??
?? ???(Johny Srouji)? ???? ??; ? ??(Phil Schiller)? ????? ??? ??? ??
?? ???(Tor Myhren), Apple? ??
?????, ???? — 2015? 12? 17? — Apple?? ?? ?? ????? ???????(COO)? ??????, ?? ???? ???? ?? ?? ?? ?????? Apple ???? ???? ???? ????. Apple ????? ??? ?? ??? ? ??? Apple? ???? App Store?? ?? ???? ?? ???? ??? ??? ?? ??. Apple? ?? ?? ???? Apple? ??, 2016? 1???? ??? ?????? ????? ??? CEO ? ?(Tim Cook)?? ?? ??? ?? ? ???? ????.
Apple? CEO ? ?? “Apple? ???? ??? ?? ? ?? ???? ??? ??? ?? ? ???? ????. ??? ?? ??, ??? 2?? ?? ???? ???? ??? ??? ???? ??”?, “??? ??? ?? ?? ?? ?? ?? ? ?? ? ??? ????? ?????, ??? ?? ?? ????? ?? ??? ??? ??? ?? ? ??? ???? ??? ??? ???? ??? ???”? ???.
? ?? ?? “??, ???? ?? iOS ????? ???, 4?? ??? ????? ?????? ?? ????? ???? ?? ??? ?? App Store? ??? ??? ?? ?????? ????? ??? ??? ?? ???. ??, ??? ?? ??? ??? ???? ??? ??? ??? ?????? ??? ?? ???? ? ?? ???? ???? ?? ?? ???”? ????.
??? 1998? ????? ?? ?? ???? Apple? ??? 2004?? ????? ?? ????? ?????. ??, 2010??? Apple? ?? ???, ??? ? ??, ??? ? ????? ??? ??? ???? ???? ??? ?? ?????? ??? ??. ?? iPhone?? ??? ??? Apple? ???? ??? ????? ???? ??? ?????, ???? Apple ??? ???? ??, Apple Watch?? ??? ???? ??.
8? ??? Apple? ???? ?? ?? ????? ?? ?? ???? ??? ? ?? ????? ??? ???? ?? ??? ???? ?? ?? ???, ?????? ????, ???? ????, ?? ???, ????? ??? ? Apple? ? ???? ???? ??? ??, ???? ??? ???? ???? ??? ???? ??. Technion (Israel’s Institute of Technology)?? ???? ??? Apple? ??? ??? ?? A4? ??? ?? 2008? Apple? ????.
App Store? ???? ??? ??? ?? ? ? ??? Apple ??? iPhone, iPad?, Mac?, Apple Watch ? Apple TV?? ??? ? ?? ?? ?????? ???? ?? ??? ???? ??. ?? ?? ????? ?? ???, ?? ???, ?? ? ?? ???? ??? ?? ??? ??? ??? Apple?? ???? ??? ???? ??? ???? ??. ? ?? 1,100?? ??? ????? Apple? 4? ????? ???? iOS, OS X?, watchOS? ? tvOS?? ?? ?? ???, ?? ????? ?? ????? ???? ???, ???? ?? ???? ?? 1000?? ??? ?? ???? ???.
?? ???? Apple? ???? ? ??? ??(Grey Group)?? ?????, ??? ??(Grey Newark)? ?? ? ?? ?????? ???? ???. ?? ???? ?? ?? ???? 2013?? 2015? ?? ????(Adweek)? Global Agency of the Year? ??? ? ??. ??? Apple? ??? ?????? ?????? Apple? ?? ??? ?? ??. ??, ???, ?? ???? ? ????? ? ???? ??? ??? ? ??? ?????? ??? ? ?? ?????? ???? ?? ???? ??? ?? ??? ??.
??, ??? 18? ? Apple?? ??? ??? ? ??? ??????? ??? ? ?? ??? ??? ??? ???(Hiroki Asai)? ??? ???? ??.
Apple? 1984? Macintosh? ???? ?? ??? ??? ????. ?? ? Apple? iPhone, iPad, Mac ? Apple Watch? ?? ??? ??? ??? ??. Apple? 3? ????? ???? iOS, OS X? watchOS? ?? Apple ??? ???? ??? ? ?? ?? App Store, Apple Music, Apple Pay ? iCloud? ?????? ???? ???? ????. Apple? 100,000?? ???? ?? ??? ??? ???, ?? ? ?? ???? ??? ?? ??? ??? ? ?? ??.
????
Corporate Communications
Apple, Korea Office
????: 02-6712-6700
???: ??? kim_joyce@apple.com / ??? mjkang@apple.com
Apple? CEO ? ?? “Apple? ???? ??? ?? ? ?? ???? ??? ??? ?? ? ???? ????. ??? ?? ??, ??? 2?? ?? ???? ???? ??? ??? ???? ??”?, “??? ??? ?? ?? ?? ?? ?? ? ?? ? ??? ????? ?????, ??? ?? ?? ????? ?? ??? ??? ??? ?? ? ??? ???? ??? ??? ???? ??? ???”? ???.
? ?? ?? “??, ???? ?? iOS ????? ???, 4?? ??? ????? ?????? ?? ????? ???? ?? ??? ?? App Store? ??? ??? ?? ?????? ????? ??? ??? ?? ???. ??, ??? ?? ??? ??? ???? ??? ??? ??? ?????? ??? ?? ???? ? ?? ???? ???? ?? ?? ???”? ????.
??? 1998? ????? ?? ?? ???? Apple? ??? 2004?? ????? ?? ????? ?????. ??, 2010??? Apple? ?? ???, ??? ? ??, ??? ? ????? ??? ??? ???? ???? ??? ?? ?????? ??? ??. ?? iPhone?? ??? ??? Apple? ???? ??? ????? ???? ??? ?????, ???? Apple ??? ???? ??, Apple Watch?? ??? ???? ??.
8? ??? Apple? ???? ?? ?? ????? ?? ?? ???? ??? ? ?? ????? ??? ???? ?? ??? ???? ?? ?? ???, ?????? ????, ???? ????, ?? ???, ????? ??? ? Apple? ? ???? ???? ??? ??, ???? ??? ???? ???? ??? ???? ??. Technion (Israel’s Institute of Technology)?? ???? ??? Apple? ??? ??? ?? A4? ??? ?? 2008? Apple? ????.
App Store? ???? ??? ??? ?? ? ? ??? Apple ??? iPhone, iPad?, Mac?, Apple Watch ? Apple TV?? ??? ? ?? ?? ?????? ???? ?? ??? ???? ??. ?? ?? ????? ?? ???, ?? ???, ?? ? ?? ???? ??? ?? ??? ??? ??? Apple?? ???? ??? ???? ??? ???? ??. ? ?? 1,100?? ??? ????? Apple? 4? ????? ???? iOS, OS X?, watchOS? ? tvOS?? ?? ?? ???, ?? ????? ?? ????? ???? ???, ???? ?? ???? ?? 1000?? ??? ?? ???? ???.
?? ???? Apple? ???? ? ??? ??(Grey Group)?? ?????, ??? ??(Grey Newark)? ?? ? ?? ?????? ???? ???. ?? ???? ?? ?? ???? 2013?? 2015? ?? ????(Adweek)? Global Agency of the Year? ??? ? ??. ??? Apple? ??? ?????? ?????? Apple? ?? ??? ?? ??. ??, ???, ?? ???? ? ????? ? ???? ??? ??? ? ??? ?????? ??? ? ?? ?????? ???? ?? ???? ??? ?? ??? ??.
??, ??? 18? ? Apple?? ??? ??? ? ??? ??????? ??? ? ?? ??? ??? ??? ???(Hiroki Asai)? ??? ???? ??.
Apple? 1984? Macintosh? ???? ?? ??? ??? ????. ?? ? Apple? iPhone, iPad, Mac ? Apple Watch? ?? ??? ??? ??? ??. Apple? 3? ????? ???? iOS, OS X? watchOS? ?? Apple ??? ???? ??? ? ?? ?? App Store, Apple Music, Apple Pay ? iCloud? ?????? ???? ???? ????. Apple? 100,000?? ???? ?? ??? ??? ???, ?? ? ?? ???? ??? ?? ??? ??? ? ?? ??.
????
Corporate Communications
Apple, Korea Office
????: 02-6712-6700
???: ??? kim_joyce@apple.com / ??? mjkang@apple.com
- ? 2015 Apple Inc. ?? ?? ??. Apple, App Store, iPhone, Apple Watch, iPad, Mac, Apple TV, OS X, watchOS, tvOS ??? Apple ??? Apple? ?????. ? ?? ? ???? ?? ??? ??? ? ????.