???? 2016? 5? 19?

Apple, ??? ??? ??? ?? ??? ??? ??? ???? ????? ????

?????? — 2016? 5? 19? — Apple?? ?? ?????? ??? ???? ??? ??? ??? ????. ? ??? ??? ???? ??? ??? ???? ???? Apple ??? ???? ??? ???. ??? ??? 42?? ??? ???? ??? ???? ??? ????? 5? 21? ??? ?? 10?? ??? ????.

Apple? ??? ??? ? ??? ??? ?? ?? ??? ??? ???(Angela Ahrendts)? “15? ? ?? Apple? ???? ? ?? ??? ????. ?? ???? ?????? ??? ???? Apple ??? ???? ?? ?? ??? ????”??, ??? ??? ???? ???? ? ??? ??? ???? ???? ??? ???? ???? ?? ?????? ????? ???? ?, ??? ?? ??? ?? ????? ??? ?? ???? ?? ?”??? ???.
Apple ??? ????? ?? ??? Post Street? ??? ???? ?? ??. ? ??? ??? ??? ??????? ???? ??? ??? ??? ?? ???? ?????, ?? ??? ???? ?? ????? ??? ?? ???. ??? ?? ? ? ???? ??? ??, ?? Wi-Fi, 50?? ??? “?? ?(green wall)” ? ???? ???? ??? ????. ? ??? ?? ??? ??? ??? ???? ???? ???? ??? ?? ???? 100??? ????.
Apple? Chief Design Officer ??? ???(Jonathan Ive)? “Apple? ??? ???? ?? ??? ?? ? ???? ??? ???, ???? ?? ??? ??? ??? ?? ?? ???? ??”?, “???? ??? ??? ???? ?? ??? ?? ?? ???? ????, ??? ??? ????? ??? ???, ??? ???? ?? ??? ??? ??? ???? ??? ?? ? ??.”? ????.
??? Apple ??? ??? ???? ??? ?? ??? ??? ??:

? “Avenue.” ? ?? ?? ??? ??? ?????? ??? ??? ?? ???? ???? ??? ??? ?? ??? ???. Avenue ?? ?????? ??? ?? "?"??, ???? ???, ?, ?? ?? ??? Apple? ??? ???? ???? ???? ???. Apple? ?????? ?? ?? ????? “Creative Pros"? ???? ??? ??????? ??? ??? ????? ?? ?? ? ??? ????. ??, ?? ?? ???? ??? ???? ???? ???? “Only at Apple" ??? Avenue?? ??? ? ??.

? “Genius Grove.” ???? ?? ???? ??? ?? ??? Genius? ?? ??? ?? ??? ??? ?? ? ?? ???.

? “Forum.” 6K Video Wall? ???? ??? ?? ????. ??, ???? ?? ???? ????? ?? ??, ???, ???, ??? ? ????? ???? ?? Apple ???? ??? ??? ?? ???? ? ? ??? ? ??? ??? ???? ??? ??? ???? “Today at Apple”? ????. Today at Apple? ?? ?? ???? ???? ????? ??? ?? ??? ?? ???, ??? ?? ? ??? ????? ?? ??? ????. ?? ???, ?????? ?? ??? ?? ?????? ????? ?? ?????? ??? ???? Apple? App Store? ???? ?? ?? Game Night ?? ??? ??? ?? ????. The Forum? Video Wall? iTunes??? ??? ???? ??? ?? ???? ??? ?? ???? Apple Music?? ??? ??? ?? ??? ??? ?? ?? ?? ??? ??? ??? ? ?? ???.

? “Plaza.” ??? ????? ??? ?? Apple ????? ???? ????. ???? 24?? ????, ?? Wi-Fi? ?? ? ?? ??? ????. ??, ?? ????? ??? ????? ???? ???(Travis Hayes)? ?? ?? ?? ???? ???? ?????(Escondido)? ?? ??? ????? ??? ???? Today at Apple? ????. ???? ?????? ??? ?? ? Forum?? ??? ?? ? ??? ?? ???? ????? ????. Apple ??? ????? The Plaza?? ?? ?????? ??? ?? ???(Ruth Asawa)? 1969?? ?? ??? ?? ? ??? ??? ??? ??? ??? ?? ?? ????? ?? ??(Laura Kimpton)? ??? ??? “Love”? ??.

? “Boardroom.” ??? ???? ?? ???, ??? ? ?? ???? ????? ???? ??? ???? ??? ???? ???? ??? ????.

??? ??????? ?? Apple ??? 2004?? 100?? ??? ?? Stockton Street? ??? ?? ????. ? ? 2,000?? ??? ??? ?? ???? ??????, iPhone?, iPad?, MacBook Air?, Apple TV?, Apple Watch? ?? ??? ???? ?? ???. ?? ???? ? ?? 350?? ??? Apple ??? ??? ???? ???? ??? ???? ????.
??? Forum? Plaza?? ???? ?? ????? ???? ?? Apple? ??????? ?????? ?? ??? ?? ?? ?? ???? ??? ??. ?? Apple? ?? Apple ??? ??? 45?? ?? ????? ?? ?? ?? ???? ??? ?? Ruth Asawa School of the Arts? ?? ???? ??.

Apple? 1984? Macintosh? ???? ?? ??? ??? ????. ??? Apple? iPhone, iPad, Mac ? Apple Watch? ?? ??? ??? ??? ??. Apple? 3? ????? ???? iOS, OS X? watchOS? ?? Apple ??? ???? ??? ? ?? ?? App Store, Apple Music, Apple Pay ? iCloud? ?????? ???? ???? ????. Apple? 100,000?? ???? ?? ??? ??? ???, ?? ? ?? ???? ??? ?? ??? ??? ? ?? ??.

????
Corporate Communications
Apple, Korea Office
????: 02-6712-6700
???: ?? kim_jean@apple.com / ??? mjkang@apple.com











    ? 2016 Apple Inc. ?? ?? ??. Apple, Apple ??, App Store, iTunes, Apple Music, iPhone, iPad, MacBook Air, Apple TV ??? Apple Watch? Apple? ?????. ? ?? ? ???? ?? ??? ??? ? ????.