????
2016? 11? 15?
"Designed by Apple in California" - Apple ???, 20?? ??
??? ?? ?, Apple? ???? ?????
?????, ???? — 2016? 11? 15? — Apple?? ?? Apple ???? ??? ??? ?? 450?? ??? ?? Apple ???? 20? ??? ???? ?? ??? ????? ????. "Designed by Apple in California”? 1998? ??? iMac??? 2015? ??? Apple Pencil???? ??? ??? ?? ???, ?? 20?? ?? ??? ?? Apple ??? ??? ??? ??? ??? ?? ??? ???? ??.
?? ???? ??? ??(Steve Jobs)? ??? ?? ?????.
Apple? ?? ??? ???(CDO)? ?? ???(Jony Ive)? “???? ??? ?? ??? ??? ?? ???? ??? ????? ???? ?? ?? ???, ?? ??? Apple? ??? ?? ???? ?? ???? ??? ???? ??”? ???, “?? ??? ?? ?? ?? ? ???? ??? ? ?? ??? ?? ?????. ??? ?? ??? ??? ??? ???? ?? ???? ?? ?? ??? ?????? ???, ??? ??? ??? ???, ??? ? ??? ???? ?? ??? ?? ??? ?? ???”? ???.
?? ??? ??? ?? ???? ?? ?? ???? ?? ?? ???? ??? ?????. ?? ??? ??? ???(Andrew Zuckerman)? ????? ??? ???(spare style)? ??? 450?? ??? Apple? ??? ??? ???? ????.
?? ??? ???? ???? ??? ?? ????:
"Designed by Apple in California"? ? ?? ??? ??? ? ??. ?? ??? ?? ???? ?? ?? ??? ??? ?? ?? ?? ???? ?? ??????, 8? ??? ?? ??? ??? ?????. ???? ?? ??? ??? ?? ??? 8???? ?? ?? ??????, Apple? ?????.
?? ? ??
"Designed by Apple in California"? 11? 16? ????? ??, ???, ??, ??, ??, ????, ??, ??, ???? Apple.com? ??, ??? ?? Apple Store??? ????? ??? ? ???, ?? (10.20” x 12.75”)? 229,000??, ?? (13” x 16.25”)? 369,000?? ??? ? ??.*
? ??? ???? Apple Store? ???? ??.
*"Designed by Apple in California"? ??? Apple ???? ??? ? ??: ??? Apple Regent Street ? Apple Covent Garden; ??? Apple Opera; ???? Apple Kurfürstendamm; ??? Apple ifc mall ? Apple Canton Road; ??? Apple Ginza; ??? ???? Apple Sydney.
??? ??: ??? Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg ? Apple World Trade Center; LA? Apple The Grove ? ?? ???? Apple Third Street; ???? Apple North Michigan Avenue; ????? Apple Lincoln Road; ???? Apple Northpark; ??????? Apple Union Square; ????? Apple Palo Alto ? Apple Infinite Loop.
Apple? 1984? Macintosh? ???? ?? ??? ??? ????. ??? Apple? iPhone, iPad, Mac, Apple Watch ? Apple TV? ?? ??? ??? ??? ??. Apple? 4? ????? ???? iOS, macOS, watchOS? tvOS? ?? Apple ??? ???? ??? ? ?? ?? App Store, Apple Music, Apple Pay ? iCloud? ?????? ???? ???? ????. 100,000?? ?? Apple? ???? ?? ??? ??? ???, ?? ? ?? ???? ??? ?? ??? ??? ? ?? ??.
????
Corporate Communications
Apple, Korea Office
????: 02-6712-6700
???: ?? kim_jean@apple.com / ??? kim_joyce@apple.com
?? ???? ??? ??(Steve Jobs)? ??? ?? ?????.
Apple? ?? ??? ???(CDO)? ?? ???(Jony Ive)? “???? ??? ?? ??? ??? ?? ???? ??? ????? ???? ?? ?? ???, ?? ??? Apple? ??? ?? ???? ?? ???? ??? ???? ??”? ???, “?? ??? ?? ?? ?? ? ???? ??? ? ?? ??? ?? ?????. ??? ?? ??? ??? ??? ???? ?? ???? ?? ?? ??? ?????? ???, ??? ??? ??? ???, ??? ? ??? ???? ?? ??? ?? ??? ?? ???”? ???.
?? ??? ??? ?? ???? ?? ?? ???? ?? ?? ???? ??? ?????. ?? ??? ??? ???(Andrew Zuckerman)? ????? ??? ???(spare style)? ??? 450?? ??? Apple? ??? ??? ???? ????.
?? ??? ???? ???? ??? ?? ????:
? ?? ???? ?? ????? ??? ???, ? ???? ??, ?? ?? ?? ??? ???? ????. ??? ??? ?? ???? ????? ??????, ?????? ??? ????? ?????. ??? ? ?? ??? ?? ??, ??? ??, ??? ??, ??? ??? ?????. ??? ??? ???? ??? ????? ??????.
?? ??? ?? ??? ????, ??? ??? ?? ????? ??? ??? ????? ?????. ? ??? ??? ?? ??? ????, ??? ??, ???? ?? ???.
"Designed by Apple in California"? ? ?? ??? ??? ? ??. ?? ??? ?? ???? ?? ?? ??? ??? ?? ?? ?? ???? ?? ??????, 8? ??? ?? ??? ??? ?????. ???? ?? ??? ??? ?? ??? 8???? ?? ?? ??????, Apple? ?????.
?? ? ??
"Designed by Apple in California"? 11? 16? ????? ??, ???, ??, ??, ??, ????, ??, ??, ???? Apple.com? ??, ??? ?? Apple Store??? ????? ??? ? ???, ?? (10.20” x 12.75”)? 229,000??, ?? (13” x 16.25”)? 369,000?? ??? ? ??.*
? ??? ???? Apple Store? ???? ??.
*"Designed by Apple in California"? ??? Apple ???? ??? ? ??: ??? Apple Regent Street ? Apple Covent Garden; ??? Apple Opera; ???? Apple Kurfürstendamm; ??? Apple ifc mall ? Apple Canton Road; ??? Apple Ginza; ??? ???? Apple Sydney.
??? ??: ??? Apple SoHo, Apple Fifth Avenue, Apple Upper East Side, Apple Williamsburg ? Apple World Trade Center; LA? Apple The Grove ? ?? ???? Apple Third Street; ???? Apple North Michigan Avenue; ????? Apple Lincoln Road; ???? Apple Northpark; ??????? Apple Union Square; ????? Apple Palo Alto ? Apple Infinite Loop.
Apple? 1984? Macintosh? ???? ?? ??? ??? ????. ??? Apple? iPhone, iPad, Mac, Apple Watch ? Apple TV? ?? ??? ??? ??? ??. Apple? 4? ????? ???? iOS, macOS, watchOS? tvOS? ?? Apple ??? ???? ??? ? ?? ?? App Store, Apple Music, Apple Pay ? iCloud? ?????? ???? ???? ????. 100,000?? ?? Apple? ???? ?? ??? ??? ???, ?? ? ?? ???? ??? ?? ??? ??? ? ?? ??.
????
Corporate Communications
Apple, Korea Office
????: 02-6712-6700
???: ?? kim_jean@apple.com / ??? kim_joyce@apple.com
- ? 2016 Apple Inc. ?? ?? ??. Apple, Apple ??, MacBook Pro, Retina, Multi-Touch, Touch Bar, Touch ID, Finder, Numbers, GarageBand, Final Cut Pro, Safari, MacBook, iPhone, iPad, Mac, Apple Pay, macOS ??? Siri? Apple? ?????. ? ?? ? ???? ?? ??? ??? ? ????.