Apple?Intelligence & Privacy

Apple?Intelligence is designed to protect your information.


Apple?Intelligence is a system of generative AI features that are specialised to help you with your everyday tasks. Apple?Intelligence can help you rewrite or proofread your emails or notes, summarise your missed messages, create custom memories in Photos, generate images and more. Apple?Intelligence is designed to deliver personal intelligence without Apple collecting your personal data.

To provide a customised experience, Apple?Intelligence uses information on your device including across your apps, like your upcoming calendar events and your frequently used apps. Apple?Intelligence identifies the data necessary to provide to a generative model in order to best assist you, without requiring access to or storage of the data by Apple.

When possible, Apple?Intelligence models run entirely on your device so a task can be completed without data leaving the device. For example, when Apple?Intelligence provides you with preview summaries of your emails, messages and notifications, these summaries are generated by on-device models. There are times, however, when Apple?Intelligence needs to leverage a model that requires more computational power than your device can provide on its own. For these tasks, Apple?Intelligence sends your request to Private Cloud Compute. Private Cloud Compute is a server-based intelligence system designed to handle more complex requests while protecting your privacy. For example, when you use Writing Tools to proofread or edit an email, your device may send the email to Private Cloud Compute for a server-based model to do the proofreading or editing.

When you initiate an Apple?Intelligence task, a model running on your device analyses whether the task can be completed on device. If a larger, server-based model is required, Apple?Intelligence uses Private Cloud Compute to send only data relevant to your request to be processed on Apple silicon servers. The data sent to and returned by Private Cloud Compute is not stored or made accessible to Apple. The data is processed only to fulfil your request, after which point the results are returned securely to your device and are not retained by Private Cloud Compute. When your device sends a request to Private Cloud Compute, Apple only collects limited information about the request, such as the approximate size of the request and response, which features are used for the request and how long the request takes to complete. This data does not include any information about the content of your request or the returned result. It is not identifiable or linked to your Apple?Account or other data Apple may have from your use of other Apple services.

You can turn on transparency logging for Apple?Intelligence on your iOS, iPadOS or visionOS device to see how your data is processed by going to Settings > Privacy & Security > Apple?Intelligence Report, then selecting a report duration. On Mac, go to System Settings > Privacy & Security > Apple?Intelligence Report, then select a report duration. After requests are made, you can export a file. This transparency logging will show requests sent off your device and processed by Private Cloud Compute. Additionally, if you enable the ChatGPT extension, it will include requests sent to ChatGPT when used with Siri, Writing Tools or Visual Intelligence.

If you have chosen to opt in to share Device Analytics with Apple, Apple may use privacy preserving techniques to collect data about aggregated trends, including about the content processed by Apple?Intelligence, in order to improve Apple?Intelligence. As a result of these protections, Apple can use this data to understand how to improve Apple?Intelligence features without collecting individual user data or content. You can disable the sharing of Device Analytics data at any time on your iOS, iPadOS or visionOS device by going to Settings > Privacy & Security > Analytics & Improvements, and turning off Share [Device] Analytics. On Mac, go to System Settings > Privacy & Security > Analytics & Improvements, and turn off Share Mac Analytics.

Published Date: May 13, 2025